#withvino is a platform where wine enthusiasts are able to research wines and learn more about their producers.

I've been asking to ideate and design an e-commerce website. 

The Brief

•  Redesign the website to match the look and feel of the company’s voice
•  Make it easy for users to find products , informations and events on the website
•  Make the payment process easy and fast

Competitive Analysis

I started my ideation process analysing the competitors. Who was on the market , who was the main competitor, and in which way they would have influenced the market. E-commerce in wine is still at a nascent stage. However there is a lot of growth potential in this space as millennials (consumers aged 21-34), who are more active online shoppers, are likely to fuel e-commerce growth in wine in the future. According to IBIS World, boosted by demand from millennials, the online alcohol market is estimated to reach $ 1.4 billion by 2020.

To begin my research, I started to look at a few competitors or similar platforms, analysing UI, UX, User flow, IA and key features.

Through my research I found out that big name as Amazon and Ebay offered this service but they couldn't make any personalised selection of wine. So our first pain point was clear : try to build a product customize  and "unique" for every user 

User Research

The next step in my research was to conduct user interviews in order to better understand the needs, goals and pain-points of my target audience.